We can use and implement the tracking measures stated below on the basis of Art. 6 Para. 1 P. 1 (f) of the GDPR. With the tracking mechanisms that are used, we can also ensure tailored design and continuous optimisation of our web site. We can also use the tracking mechanisms to record the use of our web site statistically and to evaluate it for the purposes of optimising the content offered to you. These interests are seen as justified within the meaning of the above-mentioned regulation. The respective data processing purposes and data categories can be found in the corresponding tracking tools in the event they are used.

Google Analytics
Data protection authorities require agreement to commissioned data processing for the reliable use of Google Analytics. A corresponding template is offered by Google at https://www.google.com/analytics/terms/gb.html.
For the purposes of tailored design and ongoing optimisation of our pages, we use Google Analytics, a web analysis service from Google Inc. (https://www.google.com/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, hereafter referred to as “Google”). In the event of such usage, pseudonymised usage profiles are created and cookies are used (see Item 4). The information generated by the cookie about your use of the web site such as
• browser type/version,
• operating system used,
• referrer URL (the site visited previously),
• host name of the accessing server (IP address),
• time of the server query,
are, in the event of use, transferred to a server at Google in the USA and saved there. When tools are used, the information is used to evaluate the use of the web site, to compile reports about web site activities and to provide further services related to the web site use and Internet use for the purposes of market research and tailored design of these web pages. This information is also transferred to third parties if this is prescribed by law or if third parties are commissioned to process this data. Under no circumstances is your IP address combined with other Google data. The IP addresses are made anonymous so that assignment is not possible (IP masking).
You can also prevent this installation of cookies by means of a corresponding settings in the browser software; however, we would like to point out that in this case too, it is possible that not all functions of this web site can be used in full. Furthermore, you can also prevent the recording of the data recorded by the cookie and related to the use of the web site (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on, in particular for browsers on mobile end devices, you can also prevent the recording by Google Analytics by clicking on this link. An opt-out cookie is set, which prevents future recording of your data when visiting this web site. The opt-out cookie is only applicable in this browser, only for our website, and is saved on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
You can find further information on data protection in relation to Google Analytics at the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=en).

Google AdWords conversion tracking
In order to be able to record statistics on the use of our web site and evaluate them for the purposes of optimising our web site, we can also use Google conversion tracking. In doing so, Google AdWords places a cookie on your computer (see Item 4) if you have got to our web site via a Google advert. These cookies become invalid after 30 days and are not for personal identification. If the user visits certain pages of the AdWords customer’s web site and the cookie has not yet expired, Google and the customer can detect that the user has clicked on the advert and has been forwarded to this page.

Non-EU foreign countries, third countries

There is no transfer of data to third countries in principle.
If, in individual cases, when carrying out an order in your interest, transfer of data should be required, we shall ensure in advance that there are, in the respective third country, corresponding requirements for a reliable level of data protection in accordance with the standards applicable for us and shall inform you in advance of this. If, in an individual case, it cannot be ensured that there is a level of data protection as described above for the respective third country, we shall also inform you of these particular circumstances in advance. Further processing of your order then depends on you granting us consent after successful notification of the risks and possible consequences of data transfer.

Change to our data protection provisions

We reserve the right to amend this data protection declaration so that it always corresponds to the current legal requirements or to implement changes to our services in the data protection declaration, for example when introducing new services. The new data protection declaration is then applicable for further visits.

Questions to the data protection officer

If you have questions in relation to data protection, please write an email to us or contact our data protection officer directly:
Gisbert Peters: peters@gubing-group.com

The data protection declaration was created and legally verified on the basis of the data protection generator of activeMind AG; it has been revised for our purposes.